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Sponsorship Series - Athletes: Payson McElveen

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Manage episode 294107470 series 2838366
Content provided by Maghalie Rochette. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maghalie Rochette or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies

The first episode is with an athlete who is building an incredible career for himself. Payson McElveen has a lot of success on the bike, but is also one of the athletes who invests the most energy in his endeavours off the bike…and it seems to be paying off.

To follow Payson: https://www.instagram.com/paysonmcelveen/

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 294107470 series 2838366
Content provided by Maghalie Rochette. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maghalie Rochette or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies

The first episode is with an athlete who is building an incredible career for himself. Payson McElveen has a lot of success on the bike, but is also one of the athletes who invests the most energy in his endeavours off the bike…and it seems to be paying off.

To follow Payson: https://www.instagram.com/paysonmcelveen/

  continue reading

140 episodes

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