EP331 How To Get Comfortable Positioning Yourself As The Expert That You Are


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If you’re like many female entrepreneurs - you have this love-hate relationship with your expert status. You know it’s critical to share your unique perspective and points-of-view but accepting your position as the preeminent expert in your field may feel uncomfortable or unnecessarily ‘braggy.’

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So, how do you get comfortable with your expert status? How do you maintain your position in a category of one without feeling inauthentic?

Today, I explain why women entrepreneurs often feel uncomfortable positioning themselves as the go-to expert in their field. I explain how cultural and social conditioning has impacted our psyche and the way we feel about claiming our expert status. I also share helpful strategies you can use to become more comfortable with claiming your expert status - without feeling inauthentic or ‘braggy.’

“Almost every woman entrepreneur starts to feel uncomfortable - or like she’s bragging - when she starts to talk about and position her expertise.” - Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

  • Why women entrepreneurs often feel uncomfortable with their expert status.
  • The cultural and social conditioning women have endured that has impacted the way we feel about claiming our expert status.
  • Why women often do not want to ‘rock the boat’ in their industry.
  • Why it’s critical for female entrepreneurs in services-based businesses to position themselves as a preeminent expert.
  • How to position yourself effectively - and authentically - as the preeminent expert.
  • How you position yourself in conversations impacts your expert status.
  • The importance of how you position your message.

Position Yourself in a Category of ONE

Do you want to be recognized as the preeminent expert in your industry, solidify your reputation as an entrepreneur, and begin landing high-end clients? Join me on April 17, 2019, in Halifax, NS, Canada for The Preeminence Strategy Workshop.

You will work directly with me to:

  • Learn the psychology of high-end clients so you can get clear on what you must demonstrate for them to buy from you
  • Learn the 3 Message Pillars you need to focus your marketing on to gain the respect you deserve and solidify your reputation as the top-tier expert in your industry
  • Create a customized, high-level strategy to reposition your business into a Category of One

Are you ready to stand out from the competition? Ready to position yourself in a Category of One? Want to start working with more high-end clients in 2019?

Head over to EleanorBeaton.com/Workshop to register for The Preeminence Strategy Workshop.

Space is limited so claim your ticket today!

Join the Exclusive Incubator Program!

Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

Own Your Power. Become Preeminent.

Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do?

Then, fierce one, you need a Category of One Call.

It’s time to scale up your preeminence. It’s time to attract the clients you deserve. It’s time to position yourself and your business in a Category of One.

So if you’re ready to make this year your year; if you’re ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!

330 episodes available. A new episode about every 3 days averaging 19 mins duration .