Adulting for brands with Plum Pretty Sugar’s Charlotte Hale

16:06
 
Share
 

Manage episode 233314423 series 1953803
By Bobbi Rebell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Entrepreneur Charlotte Hale faced a big business dilemma. When she named what she expected to be a seasonal business, Plum Pretty Sugar, she wanted to evoke a whimsical tone.

But the brand soon became a powerhouse as the originator and pioneer of the now global multi-million dollar bridal ‘getting ready’ category, and she faced a challenge she compares to adulting but for brands.

Have you tried Blinkist? Read or listen to entire books in about 15 minutes - kind of like this podcast - with the Blinkist App. Try it for free and support this show by going to http://bobbirebell.com/blinkist

For more information, visit the show notes at https://www.bobbirebell.com/podcast/charlottehale

237 episodes