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In episode 98 of Financially Simple, Justin looks at the basics of a Marketing Plan.
A good Marketing Plan that is well executed will increase the profitability of your business, recoup any expenses, improve your clientele, and make your business more attractive to potential buyers down the line. Justin goes over the basics of a Marketing Plan, looking at each aspect of the plan that you should consider.
00:35 - The Marketing Plan
01:10 - Example: The Dentist
04:20 - The Basics of a Marketing Plan
04:27 - What are the Goals?
05:20 - Identify the Challenge
05:47 - Who is the Target Audience?
06:09 - “Frazzled Frank”
10:41 - The Process
13:43 - Example of a Step-by-Step Plan
19:51 - Summary
Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.
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