Manage episode 219787672 series 1923829
In episode 102 of Financially Simple, Justin considers the merits of having a Marketing strategy for your Business.
Building a Marketing plan for your Business is complicated and can cost a fair amount to implement - is all of that effort and money worth it? Justin goes over the process of evaluating and refining your Business’s Marketing strategy so that you will reap the profits.
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BLOG TRANSCRIPTIONS: https://financiallysimple.com/marketing-a-waste-of-money-or-essential-for-growth/
00:45 - Is Marketing worth it?
01:08 - The Parable of the Hotdog Vendor
04:18 - Is it worth it?
06:20 - How do You Know if Marketing works?
07:38 - Create a Marketing Budget based on the Goals set out
12:29 - Monitor and Measure
16:19 - Detail the Allocation
17:55 - Prospect Qualification
19:20 - A Major Missing Aspect in many Marketing Plans
21:12 - Summary
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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.