The Role of a CFO/CPA


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In episode 120 of Financially Simple, Justin continues his deep dive into a Best in Class Finance Department looking at the role of a CFO/CPA.

Many small and middle market businesses may only have a single bookkeeper, or the owner does their best to handle the various tasks of budgeting, payroll and accounts. Justin examines the roles of a CFO/CPA within a business, the qualities required of a capable CFO, and how those qualities may vary depending on what stage a business is in.


00:28 - The Role of a CFO/CPA

01:17 - Most Small Businesses only have one individual to handle it all

02:49 - The Four Different Areas of a CFO

03:48 - 1. Treasury

04:22 - 2. Tax

04:42 - 3. Accounting

05:10 - 4. Finance

07:19 - The Four Faces of a CFO

07:45 - The Strategist

07:58 - The Operator

08:12 - The Steward

09:22 - The Catalyst

12:21 - Summary


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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.

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