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EP 035: Why Some People Just Don't "Get It"
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When? This feed was archived on July 13, 2019 01:38 (). Last successful fetch was on May 17, 2019 02:22 ()
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Manage episode 188772747 series 1395783
We spend a lot of time and energy crafting our messages but sometimes an audience just doesn’t “get it,” even though it makes complete sense to us. This happens because of a well-known phenomenon called “The Curse of Knowledge.” Basically, our brains have a cognitive bias that makes it impossible to remember what it was like to not know something.
This is the reason that the Red Thread is organized the way it is: we can’t introduce our audience to Change language before we’ve sold them on the Problem and the Idea because they have to make those same steps of understanding that we’ve made. Put yourself in your audience's shoes and you can turn the Curse of Knowledge into a blessing.
99 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on July 13, 2019 01:38 (). Last successful fetch was on May 17, 2019 02:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 188772747 series 1395783
We spend a lot of time and energy crafting our messages but sometimes an audience just doesn’t “get it,” even though it makes complete sense to us. This happens because of a well-known phenomenon called “The Curse of Knowledge.” Basically, our brains have a cognitive bias that makes it impossible to remember what it was like to not know something.
This is the reason that the Red Thread is organized the way it is: we can’t introduce our audience to Change language before we’ve sold them on the Problem and the Idea because they have to make those same steps of understanding that we’ve made. Put yourself in your audience's shoes and you can turn the Curse of Knowledge into a blessing.
99 episodes
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