EP068: How to Find the "Meta-Metaphors" Big Enough to Hold Your Big Idea

Find the Red Thread

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Find the Red Thread at TamsenWebster.com.

Metaphors are powerful because they take one concept and marry it to another one to help someone understand something. They’re a way to create an instantly-shared view of the world. To capture big ideas, you need something big enough to capture both the idea itself and all the subconcepts associated with it, a “meta-metaphor.”

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