#12: Paid Search Industry Trends for 2017


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What big changes are in store for paid search in 2017? How will it impact you? Microsoft Store's SEM expert Ben Carson joins Point It VP of Paid Search Lisa Sanner this week to analyze the evolution of bidding strategies, shopping feeds, voice search, attribution, migration from keywords to users, waning of SEO, seamless transitions between mobile & desktop, & leveraging automation. They also talk through the week's news, Facebook data audits, Matt Cutts moving from Google to run the US Digital Service, and Snapchat advertiser's leveraging app users' offline sales data.


Ben Carson, Global SEM Manager, Microsoft Store

Bio: Ben is a data-driven eCommerce and Marketing strategist passionate about expanding developing brands' customer reach and revenue. Beginning his career as a psychology and biology undergrad who spent time working with rural clinics in Kenya and Tanzania, started a chicken farm in a leprosy colony in India, and has written and recorded his own music for Red Bull, Lionsgate, and the NFL he has found that paid search is the perfect blend of creativity and an outlet for his fascination with research and analytics.

Lisa Sanner, Vice President, Search Marketing, Point It Digital Marketing

Bio: Ms. Sanner holds a Bachelors of Art in Advertising and MBA degree in Marketing from Penn State University. After graduating, Lisa worked at a traditional advertising agency buying print and broadcast media for brands such as Sears, Servistar (now True Value) Hardware, and Stanley Steemer. Lisa started at Point It Digital Marketing Agency in 2006 and is now the Vice President of Search Marketing. Lisa is a Bing Ads MVP and leads an award-winning (The Landy’s, US Search Awards, Pulse Awards) paid search team.


Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.


Paid Search Learning Resources

Blog Articles: Paid Search

Article: 40% of Marketers Day They Plan Facebook Audits

Article: (Search Engine Journal) Matt Cutts Resigns from Google to join US Digital Service

Article: (Ad Week)Snapchat Advertisers Can Target Offline Sales Data


LENGTH: 31 Minutes

31 episodes available. A new episode about every 7 days averaging 31 mins duration .