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#19: Natural Language, Voice Search, & Your Marketing Strategy
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Natural Language is already impacting search whether you know it or not. Dr. Pete, Marketing Scientist at Moz dives into just what that means for you, how to optimize your search strategy & what's coming next. We also dive into big news this week, ANA's call for more social media advertising audits, Larry Kim leaving Wordstream, good & bad bots, and lots of great humor.
EXPERTS:
Dr. Pete Meyers, Marketing Scientist at Moz
Dr. Peter J. Meyers (AKA “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past five years building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2002.
HOST:
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
PRODUCER:
Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing
Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.
RESOURCES:
Blog: Maureen Jann on Where SEO & Content Marketing Collide
Dr. Pete's Blog: Featured Snippets Start to Finish
Dr. Pete's Blog: Ranking 0 SEO for Answers (inverted pyramid)
Dr. Pete's experiments in puppetry: Why do people hate usability with Yoozer?
More from Dr. Pete: http://drpete.co/
Article: Tear down these walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
Announcement: Larry Kim - My Next Adventure
Report: Bad bots are swarming virtually every website and login page
Need SEO Help? Point It's SEO Services
FORMAT: Mp3
LENGTH: 39 minutes
30 episodes
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