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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
Manage episode 354580100 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...!
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
153 episodes
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Manage episode 354580100 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...!
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
153 episodes
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Similar to FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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