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#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Manage episode 297334080 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.
He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
146 episodes
Share
Manage episode 297334080 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.
He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
146 episodes
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Similar to FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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