The Fine Art of Customer Acquisition


Manage episode 228312065 series 2334729
By CSI. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We spoke to 220 banking executives for our Banking Priorities 2019 study, and 71% of respondents said new customer acquisition will be a major tactic toward reaching their revenue goals this year. So how are banks stepping up their acquisition games in 2019? We discuss with Valerie Woodrum, vice president, retail operations and process improvement manager at Illinois National Bank; and Laura Ryan, product manager with CSI.

19 episodes