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2. Roundtable - What does good content marketing look like?

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Manage episode 293860403 series 2655791
Content provided by The 11:FS Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The 11:FS Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends. How do you define good content, what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show!

We are joined by:

  • Alex Campbell, Senior PR and Comms Manager, Freetrade
  • Luke Richardson, Director of Brand & Comms, Pleo
  • Eric Fulwiler, CCO, 11:FS

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.

Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 293860403 series 2655791
Content provided by The 11:FS Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The 11:FS Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends. How do you define good content, what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show!

We are joined by:

  • Alex Campbell, Senior PR and Comms Manager, Freetrade
  • Luke Richardson, Director of Brand & Comms, Pleo
  • Eric Fulwiler, CCO, 11:FS

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.

Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

26 episodes

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