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FIR on Higher Education #54: Professor David Burkus on How to Market Your Book
Archived series ("HTTP Redirect" status)
Replaced by: FIR on Higher Education
When?
This feed was archived on August 25, 2016 06:04 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 126973435 series 57686
Content provided by Kevin Anselmo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Anselmo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 54 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
From my observations, David is a great example of a professor who is marketing his ideas and books. He has demonstrated the ability to build an audience through his different content creation activities, and consequently to build an email subscriber base and social media following that fuel his book marketing activities. During the interview, David discusses the following:
– How to get on best seller lists
– How to generate sales before the book is released
– The importance of building and communicating to your email list
– Creating a dedicated book website vs. including on your personal website
– How to best work with your publisher
Resources mentioned during podcast:
– Tim Grahl support services to book authors.
– The Myths of Creativity by David Burkus
– Under New Management by David Burkus
– David Burkus’ personal website.
About David Burkus
David Burkus is the Author of The Myths of Creativity and Under New Management as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com.
The post FIR on Higher Education #54: Professor David Burkus on How to Market Your Book appeared first on FIR Podcast Network.
11 episodes
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Archived series ("HTTP Redirect" status)
Replaced by: FIR on Higher Education
When?
This feed was archived on August 25, 2016 06:04 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 126973435 series 57686
Content provided by Kevin Anselmo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Anselmo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 54 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.
From my observations, David is a great example of a professor who is marketing his ideas and books. He has demonstrated the ability to build an audience through his different content creation activities, and consequently to build an email subscriber base and social media following that fuel his book marketing activities. During the interview, David discusses the following:
– How to get on best seller lists
– How to generate sales before the book is released
– The importance of building and communicating to your email list
– Creating a dedicated book website vs. including on your personal website
– How to best work with your publisher
Resources mentioned during podcast:
– Tim Grahl support services to book authors.
– The Myths of Creativity by David Burkus
– Under New Management by David Burkus
– David Burkus’ personal website.
About David Burkus
David Burkus is the Author of The Myths of Creativity and Under New Management as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com.
The post FIR on Higher Education #54: Professor David Burkus on How to Market Your Book appeared first on FIR Podcast Network.
11 episodes
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Similar to FIR on Higher Education
Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior. Join the Freakonomics Radio Plus membership program for weekly member-only episodes of Freakonomics Radio. You’ll also get every show in our network without a ...
…
continue reading
Radio Free Leader is a podcast dedicated to helping you lead smarter by tearing down the walls between the ivory tower and the corner office. Each week, host David Burkus interviews outstanding thinkers and doers in leadership, innovation, and strategy like Daniel Pink, Marcus Buckingham, Tom Rath, Adam Grant, and more.
…
continue reading
"I should be writing" is what people say, but they rarely do it. This podcast is designed to help you get past those blocks, whether it's what your teacher told you when you were a kid, to being totally sure you'll never be as good as (FAV AUTHOR) so you might as well quit.
…
continue reading
For more than a decade, Erik Fisher has sat down with productivity experts, authors, and creatives as they share their insights on how to implement productivity strategies in both your professional and personal life. Our goal is to help you gain perspective, practical knowledge, and productivity insights for living a whole life that goes Beyond The To Do List.
…
continue reading
Loud, fast-talking and deceptively funny, this politically-independent "forward-thinking pragmatist" looks at the events shaping our world through a uniquely American lens. It's smarter than you think, and faster than you expect.
…
continue reading
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Go offline with the Player FM app!
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