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FIR on Higher Education #61: Using a Podcast to Sell a Course

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Archived series ("Inactive feed" status)

When? This feed was archived on January 20, 2021 13:29 (3+ y ago). Last successful fetch was on April 07, 2020 16:43 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 159745692 series 1249126
Content provided by Kevin Anselmo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Anselmo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Victor JimenezOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the University of Texas Austin on episode 48).

On episode 61, we explore the topic of using a podcast to support the sales of a course or program with Victor Jimenez. Victor doesn’t work in a traditional higher education setting. However, like many in the higher education world, he needs to find ways to market and ultimately sell his online courses. Over 3,000 people have purchased his courses and Victor can attribute his popular podcast to a significant percentage of sales.

We specifically explore the following topics:

– The work that goes into building an audience.
– Using the podcast and email marketing hand-in-hand.
– Why you should give away your best content on a podcast and not worry about that saturating your teaching.
– When and how to directly sell a program or course through your podcast
– Mistakes to avoid

About Victor Jimenez
Victor is a coach and online course creator. His Cycling 360 Podcast has generated 30k –50k downloads per month (over 2 million lifetime downloads).

Victor and Kevin are leading a hands-on workshop on podcasting in Durham, North Carolina on November 15th. Learn more.

The post FIR on Higher Education #61: Using a Podcast to Sell a Course appeared first on FIR Podcast Network.

  continue reading

10 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 20, 2021 13:29 (3+ y ago). Last successful fetch was on April 07, 2020 16:43 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 159745692 series 1249126
Content provided by Kevin Anselmo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Anselmo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Victor JimenezOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the University of Texas Austin on episode 48).

On episode 61, we explore the topic of using a podcast to support the sales of a course or program with Victor Jimenez. Victor doesn’t work in a traditional higher education setting. However, like many in the higher education world, he needs to find ways to market and ultimately sell his online courses. Over 3,000 people have purchased his courses and Victor can attribute his popular podcast to a significant percentage of sales.

We specifically explore the following topics:

– The work that goes into building an audience.
– Using the podcast and email marketing hand-in-hand.
– Why you should give away your best content on a podcast and not worry about that saturating your teaching.
– When and how to directly sell a program or course through your podcast
– Mistakes to avoid

About Victor Jimenez
Victor is a coach and online course creator. His Cycling 360 Podcast has generated 30k –50k downloads per month (over 2 million lifetime downloads).

Victor and Kevin are leading a hands-on workshop on podcasting in Durham, North Carolina on November 15th. Learn more.

The post FIR on Higher Education #61: Using a Podcast to Sell a Course appeared first on FIR Podcast Network.

  continue reading

10 episodes

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