Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable

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Manage episode 188660327 series 1598950
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Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing the mark with modern families and their sales could suffer as a result.

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