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How To Write For An Online World And How Content Impacts Your Overall Marketing Strategy

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Archived series ("Inactive feed" status)

When? This feed was archived on July 04, 2018 10:01 (6y ago). Last successful fetch was on May 22, 2018 19:05 (6y ago)

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Manage episode 189687133 series 1344293
Content provided by Tom Foster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Foster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn:

  • What search engines want from your content.
  • How to create a content-focused marketing strategy.
  • How different content types serve different purposes.
  • How to create content to satisfy the needs of every user.
  continue reading

40 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 04, 2018 10:01 (6y ago). Last successful fetch was on May 22, 2018 19:05 (6y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 189687133 series 1344293
Content provided by Tom Foster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Foster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn:

  • What search engines want from your content.
  • How to create a content-focused marketing strategy.
  • How different content types serve different purposes.
  • How to create content to satisfy the needs of every user.
  continue reading

40 episodes

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