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Building in the DTC hayday with Ariel Kaye from Parachute

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Manage episode 403462601 series 2909796
Content provided by TechCrunch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechCrunch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding.

They also talked about:

  • Why parachute hasn’t raised as much capital as you might think
  • How Kaye’s branding expertise has driven the company’s identity
  • Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each

Connect with us:

  continue reading

165 episodes

Artwork
iconShare
 
Manage episode 403462601 series 2909796
Content provided by TechCrunch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechCrunch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding.

They also talked about:

  • Why parachute hasn’t raised as much capital as you might think
  • How Kaye’s branding expertise has driven the company’s identity
  • Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each

Connect with us:

  continue reading

165 episodes

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