038 Alex Theuma - SaaStock

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Manage episode 257483625 series 2135826
By Founder Coffee. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
For this thirty-eighth episode, I talked to Alex Theuma, co-founder of SaaStock, the first and leading conference dedicated to SaaS companies in Europe.. After a sales career of about 11 years, mostly selling software, Alex got an itch to start his own business. He started a blog about SaaS companies and invited experts to contribute. Very quickly a podcast followed, he started organizing meetups, and a community was formed. After this community expressed the need for a SaaS conference in Europe and the first sponsor signed up, Alex made the jump and founded SaaStock. We talk about how SaaStock is now going online during the COVID-19 crisis and beyond, how to start a business starting with the audience, and why you should never forget that cash is king.

40 episodes