Expanding in the Franchise Market with Peter Stern of Mr Jeff

Franchise Euphoria

New to the US market, Mr Jeff is a laundry service that boasts pick-up and drop-off services all from an app on your phone. While laundry isn’t always an exciting topic, this episode proves that anything can be made easier through tech and impeccable customer service.

Peter Stern is the Managing Director of Mr Jeff in the US. He shares the history of Mr Jeff, the tech background of the company, and why moving into the United States is creating opportunities for franchisees. Expansion is something we all look for when we are developing a growing business and with Mr Jeff’s innovative approach to an undesirable task for busy customers, this market is something to consider as they expand across the United States and 30 other countries.

Key Takeaways:

[1:49] - Welcome to the show, Peter! Peter explains that Mr Jeff is a tech based laundry service.

[2:48] - Mr Jeff started out with laundry services, but now there are other branches of the company available on the app, including coffee.

[4:15] - This is a highly fragmented space with the opportunity for a lot of growth. Peter explains how Mr Jeff is the superior choice.

[5:50] - Customer preferences are very important to Mr Jeff and Peter lists some of the factors that are considered for customer TLC.

[6:57] - The history of Mr Jeff began with a few college students in Spain.

[8:02] - In the beginning, the founder approached the business as a tech company.

[9:18] - Mr Jeff sets people up on the way to entrepreneurship.

[10:41] - Peter describes the appeal of former business owners in moving to a Mr Jeff franchise.

[12:09] - At Jeff, they do a great job filling in the gaps to ensure franchisees are prepared.

[12:59] - Although Mr Jeff has a lot of different concepts, each franchise is a separate purchase right now.

[14:25] - There are currently 3 US locations in New York and Florida. It began overseas, but Peter knows that there is a larger market in the US.

[16:20] - Regarding the laundry business, Peter explains the changes he’s seen in the last 20 years.

[18:57] - Peter explains how it worked out to launch Mr Jeff in the US.

[20:29] - In 2022, their goal is to sell 100-200 franchises across the US.

[21:24] - Although it sounds ambitious, Mr Jeff grew by over 2,000 franchises overseas in two years.

[22:20] - Peter shares how Mr Jeff is finding franchise buyers.

[23:14] - The quality of franchise owners is what sets Mr Jeff apart.

[26:22] - There are teams around the world that help support the growth of Mr Jeff.

Mentioned in This Episode:

Mr Jeff Website

Mr Jeff Franchise Website