Summer Series – Katie Richards


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Talking with Uncle Google – Summer Series with Katie Richards Virtual Legal

“When researching your franchise system, really do your online homework – Good old Uncle Google has a lot of information” Katie Richards

“Go and speak with other tenants in the Shopping centre to understand the traffic flows of the centre and speak with Centre Management about their plans for the future” Katie Richards

“Most of your due diligence should be done before you actually apply for the due diligence documentation” Katie Richards

Katie Richards

Virtual Legal & Franchise All-rounder

Entrepreneur, Lawyer, Educator, Author and Innovator. Katie is a commercial solicitor passionate about systematisation and efficiency. As previous commercial legal advisor to corporations like Domino’s Pizza, National Australia Bank, GE Mining and Ecowash Mobile both in Australia and in the USA, Europe and Middle East.

As a strong advocate for the provision of access to legal services Australia-wide regardless of financial position or geographical location, Katie set about the establishment of Virtual Legal, driving a high-energy team of lawyers to provide standard legal services through an online platform allowing clients to have legal work done without leaving their home or office. The use of the latest technology and systematisation of all processes within the corporation has given Katie’s team the ability to charge only competitive fixed fees for amongst other things retail leasing, commercial leasing, buying franchises, selling franchises, setting up franchises, wills and estates services, and setting up new companies and trusts.

During my conversation with Katie she shared with us:

  • Having the right mind frame before you enter franchising
  • Using professionals that know franchising not just dabble in it
  • Using DISC behavioural profiles
  • The questions you should ask your Lawyer
  • What makes a good franchisee
  • Being “Buyer Beware” when entering a franchising

Katie’s “One Thing” that she does every day…..

  • Have a quick meeting with her staff every morning so that she can get an idea what is really going on in the business

Katie’s secrets are

  • Getting “Me Time” – Be deliberate; take time out for thinking time
  • To getting the right employee – align your employees to your company vision and values and culture
  • Cashflow – Share cashflow with the team; involve everyone so they know how important cashflow is

Katie’s tip for new Franchisees….

  • Know where you want to be in 10 years time and plan accordingly
  • Ask the franchisor; “What is the hardest part of running your business?”
  • Interview Question – Who are you? What are your values?

The two books Katie recommends

The five love languages – Gary Chapman

Eat that Frog – Brian Tracy

“Franchisees need to be willing to give it a good go; be willing to be knocked down and get back up” – Katie Richards

“You have to love what you do – you will have plenty of good days and plenty of bad days” – Katie Richards

“You (Franchisees) must be good at paperwork and record keeping” – Katie Richards

“If you have one franchisee who is unhappy in the franchise system they can do a lot of damage” Katie Richards

Who is responsible for the businesses success?

The Franchisee – at the end of the day the Franchisor provides the system but the Franchisee provides the personality

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