What journalists should know about content marketing, with Contently's Deanna Cioppa


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By Suchandrika Chakrabarti. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Every freelancer I've interviewed for this podcast - or just met in the past 11.5 months of freelancing - has worn multiple work hats. It's just the way of things, as freelance consumer journalism is very unlikely to pay the bills to live in a major western city in 2019 AD.

Talk to freelancers making decent money from content marketing, and they'll most likely mention Contently. Founded in 2011, the platform works with brands to find them storytellers.

Deanna Cioppa, Executive Editor at Contently, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways.

A former journo herself, Deanna knows how scary it can be for journalists to move into this space, and she's the authority on what brands are looking for in writers.

Contently also has The Freelancer, a publication written by freelancers, for freelancers. I had my first piece published there this weekend, a love letter to Freelance Pod and how it's helped my creativity. Let me know if you have any thoughts on it!


How has your industry moved from analogue to digital? Each episode, creative guests tell host Suchandrika Chakrabarti how the internet has revolutionised work.

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40 episodes