Invisible in Plain Sight: the Role Branding Plays in Being Seen

Fresh Tracks With Kelly Robbins

In episode 57 of Fresh Tracks I speak with personal branding coach Jessie May about what it means to be seen. Seen by the right people. Seen by your tribe. Being seen as your authentic self. Being truly seen as your authentic self entails both how you are being energetically, and how you present yourself to the world as a business. Jessie May shares what a brand is and why taking the time to define yours early on is an important step to your small business success.

You may be blogging, sending an e-zine, speaking or publishing articles and taking other marketing actions but not getting the results you desire. I call it being invisible in plain sight. Jessie May shares how easy it is for this to happen and provides tips for overcoming this common and frustrating struggle. Jessie May also shares her branding tree with us - a visual for how branding, marketing and you fit together. What happens when you show up as the authentic you to your tribe? You may be feeling vulnerable, but your tribe is feeling connection. Which leads to trust, clients, and often a feeling of fulfillment in your business.

Show Notes 2:00 – Jessie May explains the branding tree and what branding actually is 6:15 – When is it a good time to have your own branding done? 9:30 – The two things you must know to establish your brand 14:40 – The struggle of being invisible in plain sight. 16:21 – The role vulnerability plays in connecting with your ideal clients 22:14 – The most important thing to say YES to in business 26: 34 – Tips for keeping yourself ‘seen’ – even if you don’t feel like it 30:00 – How you can benefit by keeping your higher purpose top of mind

About Jessie May Jessie May is a personal-branding coach and tribe-building expert for soulful solopreneurs who need to be the inspirational face of their business so they can attract a lot of followers to their message!

She’s a true believer that the more a business reflects its owner's essence, the more impactful it will be, so she’s set out to "make over" boring businesses into authentic, memorable and client-attracting brands.

She does this by helping her clients pull together 4 key areas that must be aligned for their brands to communicate a clear signal to the tribe they want to attract: visuals, messaging, personal presence and program packaging.

In addition to her international coaching business, Jessie May is also the founder of Daring Divas, the largest and most active women’s entrepreneurial Meetup community in Boulder, CO. Since 2011, Daring Divas has hosted multiple events per month designed to support its members in creating authentic, supportive and fun relationships that enhance both their personal and professional lives. Link to free offer: https://coachjessiemay.com/powerprofilesystem/ Coupon code: freshtracks

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