Lori Nordstrom – Episode 006 – A Photographer Podcast Interview

From Nothing to Profit

In this episode, we talk to Lori Nordstrom. Lori started her first business at 16 years old. She’s been a photographer for over 20 years and recently intentionally began to downsize her photography business and start teaching/coaching more. However, she discovered a hole that needed to be filled, which is personal brand photography. Awesome to have her perspective on this niche in addition to Scott’s last week. You’ll love this episode because Lori is fired up about the widening gap between “everybody is a photographer” and the “luxury photographer” and talks about how to step up and serve. She also has some amazing tips on how to stay business focused and talks how important planning is. She says, “You do have to wear that business hat a lot of the time, 80/20 rule. 80 percent of the time you have to think like a business owner, not an artist.” She talks about her morning routine and how the people she watches and learns from all have morning routines. Kia and Matt add some comedy and good advice. Resources from Lori Nordstrom: Simplyblessed.life - freebie download Lori’s FB group - Simply Blessed Life - live on Wednesday’s Fundy Designer - album & wall designer First Five App (5 minutes bible study) Books that Lori Recommends: Miracle Morning - Hal Elrod (https://amzn.to/2PVI88s) Millionaire Habits (https://amzn.to/2PQDU1I) Millionaire Morning (https://amzn.to/2D0UNE4) Other Resources Additional Free Resources at MattHoaglin.com Read Full Transcript TRANSCRIPTION: Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. Lori: 00:00 Hi, this is Lori Nordstrom and you are listening to from nothing to profit. Speaker 2: 00:05 Welcome to from nothing to profit, a photographer's podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Matt: 00:20 [inaudible] everybody. Welcome to from nothing to profit. So on today's show we have Lori Nordstrom and I'm really excited to have Laura on the show because Laura has been in the photo industry for more than 20 years and recently she's actually made a pretty big pivot in her business and she's moved on to some coaching stuff and sold her business. And I just think it's a real, it's gonna be a really interesting conversation to see what her business has become because 10 years ago when I got another business, Laura was really big in the industry. She was onstage all the time. Allison, I learned a lot from her in the law, you know, last five years we've worked with Laurie more on a personal basis and really got some great nuggets of information from her. Um, but it'll be interesting to see where she thinks the industry is going, see where her journey's taken her, see how her coaching stuff is going and I'm just super excited. So welcome Lorrie. Lori: 01:09 Thanks. Thanks for having me. And Hi Kai. Kia: 01:13 We're excited that you're here, Lori, you, I think the wonderful thing about you is that you've been in kind of all parts of the photography business and I think you can speak to people on all levels and so I think this is really going to be fun to hear what you have to say. So I think, Matt, where are you going to ask Laura to share with us just a little bit more about herself and her areas of expertise? Matt: 01:36 Yeah, I think I just, I want to know more about what's going on in your journey right now, Laurie, because I know stuff is changing pretty fast for you and you can kind of give us an update on what's going on. Lori: 01:45 Yeah, well definitely things have changed as we all know and the industry thinks have been a roller coaster ride over the last 10 years at least. But, um, I have had my own business since I was 16 years old,