Nike faces backlash over Kaepernick ad campaign


Manage episode 216295490 series 8013
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Nike has faced a consumer backlash, a sell-off in its shares and an attack from Donald Trump after it decided to use the American footballer Colin Kaepernick in a new ad campaign. Katie Martin talks to Shannon Bond and Andrew Hill about why the decision was so controversial and whether it will pay off in the end.

Read Shannon's article here and Andrew's article here

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