101 - Top 10 Hotel Website Entry Points Based on Conversion Rate


Manage episode 223742200 series 1227944
By Fuel Hotel Marketing and Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to your market, instead of giving specific ranges for each entry point, we’ll rank these pages in terms of likeliness to convert vs. not, based on the likely source of traffic. SHOW NOTES:

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