Discovering the Missing Link in Your Crisis Communications Plan with Ericka Davis

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Ericka Davis, Communications and Media Relations Director of Atlanta BeltLine Inc. joins Fuel the Frenzy podcast to examine recent PR crises, including Pepsi and United Airlines, and what could have been done to better manage each situation. Ericka acknowledges the power of customer service as its own form of public relations and provides tips for marketers, helping prevent mistakes before entering “crisis mode.”

12 episodes available. A new episode about every 11 days averaging 22 mins duration .