"The Future is Driven by Failure"


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Shoptalk 2019 is mere weeks away, and so we take the opportunity to look through the brands, the speakers, and the agenda! ALSO: Is voice dead? Why don't we talk about failure? What were the key takeaways from the 2017 and 2018 editions of Shoptalk and what are we hoping to learn in 2019?

Show Notes:

Main Takeaways:

  • Phillip and Brian preview Shoptalk 2019.

  • Levi's takes a second shot at an IPO, and it's going to a pretty big deal.

  • Brian is ridiculously excited to see Shaggy.

  • Phillip wants a Canada Goose freezer-esque dressing room for his house.

  • Why isn't anyone talking about voice anymore?

Pre-Shoptalk Shop Talk: So Many Speakers, So Little Time:

  • Phillip is now officially #ShoptalkPhillip

  • Brian and Phillip are pretty excited about Shoptalk's entire agenda.

  • Everything that has been talked about on FC for the last two years was featured at Shoptalk2017.

  • One panel Phillip really wants to see is the Swarovski panel on "The New Digital Innovation."

  • Brian says that Shoptalk has so many panels and breakout sessions that Shoptalk FOMO is pretty much guaranteed.

  • Gabrielle Chou from Allure Systems will be speaking at Shoptalk, Brian had the opportunity to talk with her at Shop.Org, where she had a lot of fascinating things to say about body data.

  • Matthew Shay from NRF will also be speaking, which is interesting when you consider that NRF is a lobbying organization, and many of the retailers whose interests he would represent will be present at Shoptalk.

Levi's Second Stab at IPO: Hopefully Better Than The Jacquard:

Cold Weather Aspiration Retail: Puffy Jackets in Palm Beach?

Retail Conferences Need to Add a "Spectacular Failures" Track:

  • With all the talk about what brands are doing right, why is there not a track at retail conferences for the failures that brands have had in the process?

  • Phillip and Brian point out that failure is so valuable because it allows retailers to learn from each other's mistakes.

  • Will FailureCon2019 hosted by Future Commerce be a thing?

  • Holding discussions about failure is especially important this year, as so many well-known retailers are going out of business like Payless, ToysRus and eventually Sears.

  • Pretty much everyone would attend such a conference, but who would sign up to speak?

What Will The Next Generation of Tech Look Like?

Will you be at Shoptalk2019? Feel free to say hi!

Go over to Futurecommerce.fm and give us your feedback! We love to hear from our listeners!

Retail Tech is moving fast and Future Commerce is moving faster.

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