Manufactured Scarcity: Secondhand Commerce

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Main Takeaways:

  • The sharing economy is helping regular people lead their best lives.
  • Real-sized model diversity is actually becoming a reality with big brands
  • In 2018 retail pretty much runs our lives
  • Levi Jean jackets + Google enabled tech= less impressive than expected
  • The Retail Apocalypse is as likely as a Zombie Apocalypse

The Sharing Economy: Aspirational Luxury Goes Mainstream:

Subscription Models Allow Users to Upgrade Their Lives:

Diversity of Size: Finally a Priority For Retailers?

Levi's "Jacquard" is the Palm Pilot of Tech-Enabled Clothes:

  • Phillip goes on a fun field trip to Levi's flagship store in Chicago to check out the "Jacquard".

  • While the Jacquard has a super cool name, it's actual tech is kind of basic.

  • The jacket allows the wearer to know when they get a text or call, through a vibrating cuff.

  • One major letdown? The Jacquard doesn't even have a headphone jack.

  • The Levi-Google jacket collab also seems to be made of a burlap material which pretty much defeats the purpose of a jean jacket.

The Retail Apocalypse: More of a Supply Chain Apocalypse:

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