"Real Estate as a Luxury Impulse Purchase"

28:43
 
Share
 

Manage episode 235753323 series 1854740
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Instagram is powering impulse luxury purchases, Snapchat launches commerce (for influencers), IKEA rolls out robot furniture, PLUS: Stitch Fix earnings are in, and the outcome might surprise you. Listen now!

Show Notes:

Main Takeaways:

  • Snapchat seems to either be making a comeback, or they're just really good at getting people to buy things.

  • Is social commerce the future of shopping?

  • Could social shopping be a new form of clientelling?

Don't Call it a Comeback: Snapchat Snaps Back:

Social Commerce is Cool: A New Avenue to Reach Customers:

Could Social Media Status Determine Credit Worthiness in The Future?

  • So, with social commerce being the huge trend there is, Phillip points out that Facebook marketplace is a massive example of this.

  • And the Facebook marketplace is essential, social shopping, and with local retailers putting up inventory on the platform, it can bring local-commerce global.

  • Brian says that the Facebook marketplace can make clientelling easier because it's easier to service your clients one-on-one.

  • So in another story for this week: Cheddar has a video out in which Allison Chiaramonte, an agent at Warburg Realty explains how real-estate agents are turning into influencers and using Instagram to get their listings in front of more people.

  • Could this kind of trend turn real estate into a luxury impulse purchase?

  • Phillip references back to episode 105 ("Deliciously Sinful" - Brand Sustainability in the Age of Impulse Luxury), where Ingrid Millman talked about how luxury impulse purchases have become much more comfortable in the age of online.

  • Phillip and Brian forecast a horrifying black mirror-esque future in which creditworthiness is determined by social media status.

Space-Constrained-Commerce: How to Make The Best of a Small Living Situation:

Brian's Takeaways from Future Stores Seattle:

  • Brian was at Future Stores Seattle last week: and there was plenty of exciting content to be experienced.

  • The most significant trend at the show focused on the retail associate; there was even an entire track dedicated to the topic.

  • Several of the main stage talks were also dedicated to discussing the role of the retail associate, which is positive.

  • Almost half of the booths in the innovation lab were focused on training, enablement, clientelling, and efficiency for store associates.

  • Brian says that the future of retail is empowering retail store associates to be able to do more, have better relationships with customers, and be true ambassadors or the brands they work for.

  • Quoting Brian's opening remarks from NRF Tech: "Technology should be all about the client relationship, that's what it's for, and when you're doing technology for technology sake, you're not doing what retailers should be doing."

So, do you utilize in-app shopping features on Instagram or Snapchat for your brand, or as a consumer?

Let us know in the content section on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram or Linkedin.

Retail Tech is moving fast, and Future Commerce is moving faster.

120 episodes available. A new episode about every 0 hours averaging 40 mins duration .