The Human Use of Human Beings

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Is the current shift to more machines reminiscent of the eCommerce movement, where ease of use and fewer middlemen were promised but where actually more middlemen are created? What is ChatGPT leading to already, how will that continue to influence the future, and what did Norbert Wiener say back in 1964 that was chillingly accurate? There is a lot to discuss, so listen now!

Say That, But Shorter

• “Layoffs are refocusing where the priorities are in one part of the business to futureproof itself for the next generation.” - Phillip
• A lot of what was predicted by analysts as being the next generation-defining commerce experiences are going to prove to be wrong because it’s about what the consumer wants, and they aren’t wanting any of those things
• Phillip apologizes to Brian for not getting his Quantum Yeet piece right away, and really if you haven’t been reading Future Commerce Insiders and The Senses, subscribe and see what you’ve been missing
• “We as humans have been trying to accomplish jobs that are better done by machines. All the jobs that are best done by machines should be pursued as jobs that are done by machines.” - Brian
• Different jobs will be created as current jobs are replaced by machines, and the output can actually be better
• “There will always be a middle layer of infrastructure that's required and a middle layer of management to manage that infrastructure that's required.” - Phillip
• We can continue down this path of just human interface connections and quantum computing becomes a problem for a future generation
• Brian ends by reading a quote from 1964 by Norbert Wiener that will blow your mind and will likely lead to more interesting discussions on future episodes

Associated Links:

• Episode 19 and Episode 20 from way back when the guys sat for three plus hours with Brian Roemmele
• Check out The Human Use of Human Beings by Norbert Wiener
• Have you checked out our YouTube channel yet?
• Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.com
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!