Future of Agriculture 112: Accelerating AgTech with Sarah Nolet of AgThentic

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Sarah Nolet is the Founder and CEO of AgThentic, a company that helps ag businesses and their entrepreneurs and innovators build the food systems of the future. She is a renowned food systems innovation expert and is the reason behind Australia’s early stage agtech ecosystem. Sarah holds a degree in System Design and Management from the Massachusetts Institute of Technology and a B.S. in Computer Science and Human Factors Engineering.

Sarah joins me today to share her insight regarding the future of ag businesses and how she seeks to help expand them faster. She shares the story behind AgThentic, how it started, and how it helps farmers and agbusinesses bridge the gap between agtech and traditional agriculture techniques to create innovative solutions for various problems throughout the industry. She also defines the concept of business accelerators and incubators and how they help agtech startups gain the traction they need to succeed in the agtech industry.

“If connecting to a big company is of strategic importance to your startup, then an accelerator or incubator program can be a good way to do that.” - Sarah Nolet

This Week on The Future of Agriculture Podcast:

  • What inspired her to start AgThentic.
  • Her experience regarding farmers who don't adapt to the latest technologies.
  • Do a lot of farmers need help when it comes to using basic software?
  • What agtech accelerators are and how they help agtech startups.
  • The criteria your agtech startup must meet to join an accelerator program.
  • The difference between agtech accelerator programs and agtech incubators.
  • The transformation that happens when an agtech startup goes through an effective accelerator program.
  • Budding countries in the agtech startup space.
  • How AgThentic helps improve the agtech ecosystem between agriculture and agtech.

Sarah Nolet’s Key Takeaways:

  • There is potential in combining technology and entrepreneurship that can solve a lot of problems.
  • There's a gap between ag and agtech, and it needs to be filled to push innovation.

Connect with Sarah Nolet:

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Marrone is very proud to support The Future Of Agriculture blog series on sustainability in agriculture with Tim Hammerich.

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