FoA 262: Specialty Crops and Agtech with Allan Fetters

Future of Agriculture

My guest today, Allan Fetters, is a third generation agriculturalist who has worked in agribusiness for over 30 years. I say agriculturalist, because he was not born into a farm family, but a family that has been working selling products to farmers. However, he recently also started doing some farming himself in addition to his consulting.

In today’s episode, I try to glean as many insights as I can from Allan’s vast experience in agriculture technology. We touch many of the important aspects of specialty crop agtech such as water, labor, pest management, and the need for yield data. Allan explains why he believes that we are still in the very early days of digital agriculture.

I could spend several minutes describing Allan’s successful career, but I’ll sum it up by telling you that he has spent most of his career in field research, sales, marketing, business management, and technology development and implementation. Until 2019 Allan worked as the director of technology at Simplot, the global agribusiness based right here in my area of Boise, Idaho.

Currently, as principal of AGceleration Advisory Service, Allan works with companies to introduce new innovations to agriculture, including testing, evaluating, and analysis.

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