70. Per Gyllenspetz


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Per Gyllenspetz – an outsiders reflection on Volvo cars

Per is a designer, innovator, mobility expert, teacher, researcher with a past as designer at Volvo cars mainly in the eighties and the nineties. I asked him to challenge Volvo Cars of today and give his thoughts of what to prioritize for the future. He talks about the “big curve” meaning that we have to deviate from a linear development and to embrace change and new radical thinking to be able to be a true sustainable company. Welcome to the conversation!

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