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Always Coca-Cola: Coca, Kola, and the *Real* Secret Formula

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Manage episode 356608046 series 2642481
Content provided by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Coca-Cola's red and white logo is so iconic that supposedly nine out of every ten people on Earth know it on sight. Nearly two billion servings of Coke are sold a day, enough for one out of every four people on the planet. Yet while a glimpse of a billboard or bottle might start you humming one of their catchy jingles, this legendary brand was actually created by a morphine-addicted, down-on-his-luck pharmacist desperate for a big break. In fact, the first Coca-Cola product was actually a knockoff of the Pope's favorite drink, a concoction featuring red wine and cocaine. So how did Coke transcend its dubious origins to become one of the world’s biggest companies, not to mention a globally recognized symbol of all things American? It’s a story that involves Sigmund Freud, US military assistance, international drug treaty loopholes, and a New Jersey facility that extracts and burns piles of cocaine (yes, really, cocaine!) just miles from Manhattan. Gastropod’s here with Coca-Cola’s real secret formula for success, and we didn’t even need to break into their vault to get it.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

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229 episodes

Artwork
iconShare
 
Manage episode 356608046 series 2642481
Content provided by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Coca-Cola's red and white logo is so iconic that supposedly nine out of every ten people on Earth know it on sight. Nearly two billion servings of Coke are sold a day, enough for one out of every four people on the planet. Yet while a glimpse of a billboard or bottle might start you humming one of their catchy jingles, this legendary brand was actually created by a morphine-addicted, down-on-his-luck pharmacist desperate for a big break. In fact, the first Coca-Cola product was actually a knockoff of the Pope's favorite drink, a concoction featuring red wine and cocaine. So how did Coke transcend its dubious origins to become one of the world’s biggest companies, not to mention a globally recognized symbol of all things American? It’s a story that involves Sigmund Freud, US military assistance, international drug treaty loopholes, and a New Jersey facility that extracts and burns piles of cocaine (yes, really, cocaine!) just miles from Manhattan. Gastropod’s here with Coca-Cola’s real secret formula for success, and we didn’t even need to break into their vault to get it.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

229 episodes

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