An Insider’s Guide to the Wedding Business (Episode 59)

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Wedding-business expert and speaker Alan Berg shares what he’s learned about the $70-billion industry.

Hosts: David Adler, Beth Kormanik

Guest: Alan Berg

In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, and David Adler, C.E.O. of BizBash, hear from Alan Berg, a consultant on the $70-billion U.S. wedding industry and a certified speaking professional. Berg discusses everything from how to become a wedding and event supplier, secrets of the flawed commission model, the lack of same-sex weddings as an economic factor in the industry, and the declining marriage rates among millennials. He gives advice on how everyone from DJs to florists can attract business, how to negotiate properly, and when to ask clients for referrals. This episode is a must-listen for anyone interested in the business of weddings.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 36:28.

81 episodes available. A new episode about every 8 days averaging 36 mins duration .