Metrics That Matter: CAC/CLV Ratio

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By Derrick Thomas, SaaSOptics brings you top finance executives inspired by SaaStr, Jason Lemkin, Tim Ferris, Invest Talk, Startup Stories, Think like a CEO, VC20, Startup podcast, Dave Gerdhart, Harry Stebbings, SaaS Revolution Show, and Seeking Wisdom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What we cover in this episode: What is CAC and CLV? What divisions of the business care about it? What makes up the calculation? Why are they important for the entirety of a SaaS business to look at? What is an optimal ratio you should be achieving? What ratio will scare investors away?

9 episodes