338 – Subscription Box Creation and Participation with Eric Musick of Louis and Léa

Gift Biz Unwrapped

What does it really take to get into subscription box creation and participation - and succeed? Today's guest is sharing exactly how he does it. Eric is first and foremost a proud husband and father of five beautiful kids (four boys and one girl). But he's also the co-founder of Louis and Léa, a subscription box for expecting and new moms, filled with products made by small businesses and local makers. Eric is also the host of The Subscription Box Show. A podcast dedicated to the subscription industry. He interviews the world's top subscription box founders and industry-leading tools.

BUSINESS BUILDING INSIGHTS

• Get out of your comfort zone and push yourself to do things you are not comfortable being a part of. Have new experiences that will activate the creative side of you.
• There's enough business for everyone. You just have to separate yourself by doing different things.
• Start by having the idea, do market research, study your competitors, and try to put together an email list.
• Before putting too much money on a potential business, you want to make sure that it's validated and that your product or service is something people will want and pay for.
• Figure out a way to still be competitive. Bring something new to the table. Get some excitement. Make it fun and attractive for people to sign up and have great free resources.
• Plenty of business building tips in this conversation. Tune in to catch them all!

Subscription Box Creation and Participation Tips

• The whole customer experience side of things is a huge part of subscription boxes. Once people sign up you want to make sure to give them lifetime value. There are many things other than the product that goes into a successful subscription box.
• You must have a really good offer. Get creative on how to add as much value for the members because subscription box entrepreneurs want value, not just product.
• If you want to be part of a subscription box, research and reach out to subscription companies that you think would be a fit. You can bypass all the gatekeepers and get a hold of the owners directly by looking into the about page and see who they are. <-- Tune in to get all the tips on how to do this!
• Do not mass email. Make sure that your subject line is catchy to get the attention for a potential partnership.
• If you're a small maker and you have an existing audience, use that first. Don't take family and friends advice too seriously especially if they're not your ideal customer.
• Don't be too intimidated by paid ads. You don't need to spend a ton of money to get that creative piece of content into the hands of potential ideal customers.
• Listen to the whole episode to get all Eric's tips for participating in subscription boxes!

Resources Mentioned

• Subscription Box Podcast Show
• Free 15 Minute Consult - contact Erick via email
• 10% discount on Subscription Box courses - contact Erick via email
• 15% discount off anything at Louis and Lea - use coupon code GiftBizUnwrapped

Eric's Contact Links

Website | Facebook | Instagram | Linkedin

---

Join Our FREE Gift Biz Breeze Facebook Community

Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | Spotify Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!