Why Staging Is Crucial to a Successful Home Sale

Ginger Vereen Real Estate Podcast

First impressions are what ultimately sell a home, and making a good first impression starts with proper staging, which is what we do best.

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What really sells a home? What really matters to a potential buyer when they tour a home for sale?

Our team does so much more than stick a sign in the yard, put the home on the MLS, and pray that another agent brings a buyer. Our list of marketing, pricing, and timing strategies is quite lengthy, but first impressions are what ultimately sell a home.

Staging is not just decluttering or organizing in the traditional way that we use that word. It revolves around the complete first impression your home gives, from the online photos until a buyer actually walks through your home. A consultation with our professional stager is inclusive to our services and it’s absolutely invaluable to the marketing of your home.

Statistically, buyer decisions are made first at an emotional level and then at a logical one, which is why first impressions are so crucial. You need to make the buyer feel like your kitchen could be their kitchen and your backyard could be where they spend their future summer afternoons with their children.

" Let us help guide you through getting the selling process started. "

Most times, a can of paint, a little elbow grease, or moving some furniture around will do the trick and really highlight the strengths of your home while downplaying its weaknesses. The use of staging simply reveals value that’s already present and allows the buyer’s imagination to run freely throughout the house instead of them trying to look past the dated or time-stamped features of the home.

Our team has access to all the resources you’ll need to properly stage your home and prepare it for the market. Our professional staging partner is here, we have a handyman, a general contractor contact, and many other specialty contractor contacts readily available to act as your resource. First impressions are everything, so let us help you get the selling process started.

If you have any questions about the staging process or you’re looking to buy or sell a home in our market, don’t hesitate to give us a call. We’re happy to help.