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Why Listening To Critics Can Benefit a Brand in the Long-Run With Divi's Dani Austin

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Manage episode 418687851 series 2560317
Content provided by Kirbie Johnson and Sara Tan, Kirbie Johnson, and Sara Tan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirbie Johnson and Sara Tan, Kirbie Johnson, and Sara Tan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012.


Shop Dani's picks


GlossAngelesPod.com

https://glossangeles.komi.io

CALL US: 424-341-0426

Shop products from our episodes

Join our FB Group: https://www.facebook.com/groups/glossangelespodcast

Instagram: @glossangelspod, @kirbiejohnson, @saratan

Twitter: @glossangelespod, @kirbiejohnson, @saratan

Email: glossangelespodcast@gmail.com



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

410 episodes

Artwork
iconShare
 
Manage episode 418687851 series 2560317
Content provided by Kirbie Johnson and Sara Tan, Kirbie Johnson, and Sara Tan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirbie Johnson and Sara Tan, Kirbie Johnson, and Sara Tan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012.


Shop Dani's picks


GlossAngelesPod.com

https://glossangeles.komi.io

CALL US: 424-341-0426

Shop products from our episodes

Join our FB Group: https://www.facebook.com/groups/glossangelespodcast

Instagram: @glossangelspod, @kirbiejohnson, @saratan

Twitter: @glossangelespod, @kirbiejohnson, @saratan

Email: glossangelespodcast@gmail.com



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

410 episodes

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