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The self-destruction of Toys R Us - What can we learn
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Its an end of an era, Toy's are Us have gone into administration.
I will always remember the days my parents took me there on a Saturday afternoon, it was the highlight of my week!
Unfortunatly Toys R Us couldn't keep up with the change within retail.
E-commerce was its downfall and with major online competitors such as Amazon, Ebay and even Argos adopting and changing the market, Toys R Us just couldn't compete.
Now what can we learn from the mistakes that Toys R Us made?
I discuss how Toy's R Us went from one of the biggest and well known brands in the world to becoming a shell of its former self.
7 episodes
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