GBM 32 - How US Politics and Policy Affect Our Beer with President & CEO of The Beer Institute, Jim McGreevy
Manage episode 237536737 series 2083210
The pilgrims on the Mayflower may have been the first Americans to create beer policy when the beer supplies, which was their only source of hydration, ran low and forced them to land short of warmer lattitudes. During the US Civil War, immigrant and first-generation American brewers demonstrated their patriotism by forming one of the first trade organizations, the US Brewer’s Association. Since then, beer policy has influenced American culture from World Wars, prohibition, a three tier system, legalization of homebrewing, trade tariffs and more. In the mid 80s, the US Brewer’s Assocation evolved into the Beer Institute and has been advocating for sound policy for the three hundred billion dollar industry ever since.
Love it or hate it, policy and politics affects our daily lives in very complicated, even subtle ways. I recommend that the next time you go to Washington D.C. and meet with your representative, meet them at a bar and offer them a beer.