How to grow your business for $10,000 with Brad Larsen

Good Life Property Management

In today’s conversation, you’ll hear from Brad Larsen. Brad is the owner of RentWerx, one of the fastest-growing property management companies in the San Antonio, Texas area. He’s also the host of the Property Management Mastermind podcast, an army veteran, and one of my mentors. He has an abundance mindset and shares all his secrets.

Brad will share what he would do if he had $10,000 for his business, sharing ideas involving LeadSimple as well as automated free market estimates. We’ll also talk about the lead funnel that Brad uses, as well as how he follows up when leads come in (as well as the role that LeadSimple plays in Brad’s follow-up process).

I hope this conversation will inspire you to keep detailed records! You’ll learn that Brad tracks a whopping number of different lead sources: Google, web leads, owner referrals, agent referrals, all property management, walk-ins, Yelp, BiggerPockets, Facebook, Angie’s List, inside sales team, and others. You’ll also hear how he tracks various aspects of these leads, including paid versus organic. If you think this is overkill, keep in mind that Brad has already added 66 new signed agreements this month so far, so he’s clearly doing something right!

Brad will also share his thoughts on things including RentRange, Facebook versus Google ads (and how to stand out in both), how open leads differ from new leads, whether Brad tries to push people toward in-person or phone appointments, tracking your net promoter score, and much more. Tune in to learn all about these topics and more in this conversation with one of the greats in the property management industry!

Learn More About Brad:

RentWerx

Property Management Mastermind

Brad Larsen on LinkedIn

In This Episode:

[01:18] - If Brad had $10,000, what would he invest in or do with it?

[07:29] - Brad talks about tying that hypothetical $10,000 budget into automated free market estimates.

[12:35] - Steve talks briefly about why he’s going to pull the plug on Brad’s offerings.

[13:26] - We hear about Brad’s process in terms of comping homes.

[16:29] - Brad goes back a little bit further up the funnel, talking about the strategies that he uses on Google and Facebook advertising.

[19:59] - Has Brad created a system or repetitive process for advertising on Facebook?

[22:07] - Steve shares some insights he has gleaned from various conversations with people in the industry, specifically when it comes to Facebook and Google advertising.

[23:12] - Does Brad typically spend about $2,000 on Google ads and $1,000 on Facebook advertising?

[25:24] - Brad explains how open leads are different from new leads, as well as talking about the various lead sources that he tracks.

[28:06] - Steve moves onto the topic of property management appointments. Brad then shares some of his specific numbers.

[31:40] - We hear more about Brad’s multiple property owner plans, which have been 37% of their sign-ups this year so far.

[34:20] - How is Brad tracking his net promoter score on a weekly basis?

[39:14] - Brad talks more about what has worked well on Google or Facebook in terms of offers and calls to action.

[42:54] - We learn about how Brad prioritizes and executes, which he has said are the key components to his success.

[46:09] - Recently, Brad removed a mutual non-disparagement clause. He talks about why this is the case.

[48:22] - Brad never negotiates either fees or the agreement, he explains.

[50:51] - You need to keep your friends close and your enemies closer when it comes to online reviews, Brad says.

[53:04] - Brad and Steve roleplay a conversation related to getting good reviews online.

Links and Resources:

RentWerx

Property Management Mastermind

Brad Larsen on LinkedIn

LeadSimple

PMW

RentRange

Gary Vaynerchuk

Crystal Lindsey on The Good Life Property Management Podcast

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