Grape Encounters #492 - Conversation Marketing with Kevin Lund Episode #492 – Conversation Marketing with Kevin Lund
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David talks with Kevin Lund, author of the book Conversation Marketing, How to Be Relevant and Engage Your Customer by Talking Human, about the language of wine marketing and selling directly to consumers. Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new
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