#16 – Plant-based eating starts at work w/ Founder & CEO of Plants+Perks Chloe Sweden

Greenhero

On today’s episode of the Greenhero Podcast, Rikard is chatting with Chloe Sweden, founder and CEO of PLANTS + PERKS, the world's first benefit app that empowers employees to live healthier and more sustainable lives. Chloe and her team are taking plant-based eating to the workplace to inform, incentivize, and inspire people to be part of the Green Revolution.

PLANTS + PERKS is about supporting employees in reducing their meat and dairy consumption for personal and planetary health. With a background as Head of Talent and Culture at multiple corporations, Chloe has extensive experience in motivating and encouraging staff. And right now, sustainability is at the forefront of many companies’ minds. They’re asking “How can we keep our employees healthy?” and “How do we engage our employees?” Both are valuable and important questions regardless of industry.

Companies’ reasons for utilizing PLANTS + PERKS vary. Some are looking to attract younger generations of talent, and being a green, sustainable company is an attractive trait to have when potential employees are in search of an ethical place to work. Some aren’t able to increase wages, so they’re looking to cut the cost of living for their employees. And for others, it’s to genuinely improve the health and lives of those who work for them.

By giving discounts on body and planet-friendly products, employee engagement in benefits will see a rise, especially when compared to a typical pension scheme. Companies typically do a bad job of bringing their employees along with them on their sustainability journey. Setting large goals with no buy-in can lead to frustrating working conditions. With PLANTS + PERKS, employees are informed and brought along through healthy options as a benefit.

Where Chloe is in the UK, she doesn’t see the traditional delivery of information sticking. The products are available, and the cost of living has gone up, causing people to opt for cheaper meats and dairy products. People have the knowledge in the back of their minds, but it isn’t ingrained in their culture. It’s about making it desirable. Everyone comes at sustainability and plant-based eating from a different angle–it’s about incentivizing change regardless of their circumstance. A personalized path for each person can lead to a real impact.

Freebies and samples can help people get over an ideological hurdle. For some people, a small change can feel much bigger. PLANTS + PERKS helps reduce barriers and free the route towards plant-based eating.

Measuring the impact PLANTS + PERKS can make on a company’s sustainability is important to reach overall goals. But right now, it’s important to do something, because any shift makes a difference. User feedback has been brilliant, both on the information end and the product end. Now, it’s time to double down on what people like most.

Things You’ll Learn

PLANTS + PERKS is about supporting employees in reducing their meat and dairy consumption for personal and planetary health.

Incentivizing a healthy and sustainable lifestyle can help employees feel on board with overall company goals.

Freebies and samples can help people get over an ideological hurdle. For some people, a small change can feel much bigger. PLANTS + PERKS helps reduce barriers and free the route towards plant-based eating.

LINKS

https://www.plantsandperks.com/