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Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile
Manage episode 297791330 series 2822978
Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn
1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points
2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook
3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully
About Morten
Morten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.
About UNFCK SALES l Sales Consulting 4.0
Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes Morten
Find Morten on LinkedIn
Morten’s Company UNFCK SALES
Morten’s favorite business book: The subtle art of not giving a f*ck by Mark Manson
Morten’s favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft
74 episodes
Share
Manage episode 297791330 series 2822978
Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn
1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points
2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook
3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully
About Morten
Morten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.
About UNFCK SALES l Sales Consulting 4.0
Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes Morten
Find Morten on LinkedIn
Morten’s Company UNFCK SALES
Morten’s favorite business book: The subtle art of not giving a f*ck by Mark Manson
Morten’s favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft
74 episodes
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Similar to GROW B2B FASTER
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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continue reading
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