Michael Roderick: How to Create a Referable Brand


Manage episode 284717291 series 1376362
By Mike Michalowicz (Author of Profit First) and Mike Michalowicz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode with Michael Roderick, we learn how to get people talking about you and your ideas - in a good and positive way! - when you're not in the room through these five points:

  • The three main factors to creating a referable brand. (Accessibility, Influence, and Memory)
  • Why true influence is not about persuasion and what you want to focus on instead to be influential.
  • Making your audience S.U.R.E. about sharing your ideas ( shortcuts, utility, reputation, and expedience).
  • How to get people to remember you more by focusing on L.E.S.S. (Language, Emotion, Simplicity, and Structure)
  • The 3 Referability Partners you need to grow your business ( Translators, Angels, and Producers) and how they feed each other.
Corporate Partners
  • Nextiva – VOIP phone providers for small businesses and fully integrated CRM

294 episodes