#32 Insights from #INBOUND15: Create a Company Culture of Content Marketing

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David and Josh were at #INBOUND15 in Boston with 14,000(!) other marketers and mined a wealth of insights that they barely get started on, such as: the biggest detriment to successful content marketing is a lack of buy-in — making it part of the company culture. And on that point are some amazing examples of success, from appliances to Mini Coopers.

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