#68 Do Social Media Follower Numbers Really Matter?

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So it turns out that Facebook’s Trending News minions have been tipping the scales of “newsworthy based” on their personal political biases. Being from Silicon Valley, they were monolithically liberal. This upset the conservative sphere. But then Mark Zuckerberg and others invite leading conservatives to a meeting to hear their concerns — an extraordinary event and evidence that Zuck and his team rightly view Facebook as a global information provider that has a responsibility to all of it users.

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Show Notes

In a Medium piece entitled “Numbers Don’t Matter, Influence Does,” Gary Vaynerchuck explains why he focused all of the efforts around his new book entirely on Instagram users whose accounts show signs of engagement. Gary V argues that their actual follower count was less important than their “influence.” David recalls the 1000 True Fans article by Kevin Kelly from 2008.

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